About Me
Lili Crouch

Hey y’all! I’m Lili, the baker behind Betty Lou’s. I’m originally from Brandon, Mississippi, and went to Mississippi State, where I met my husband. He was born and raised in Franklin, Tennessee, and after we got married in October 2025, we made it our home.
Betty Lou’s Bakery started as a class project my last semester of college and turned into something much bigger. In the summer of 2025, I began baking cookies out of my home kitchen to bring to client meetings for my full time sales job. What started as a simple, different touch quickly grew into something I genuinely enjoy.
There’s nothing better than handing someone something homemade and watching their face light up. That’s what pushed me to bring Betty Lou’s to life alongside my career.
I’m so grateful for all the support so far and can’t wait to share more with y’all!

